3 strategies for becoming more self-aware | Tasha Eurich

In the insightful video shared above, Tasha Eurich, a renowned organizational psychologist and author of Insight, offers a compelling look into the path toward greater self-awareness. She highlights how critical this attribute is for personal effectiveness and professional success, drawing from extensive research with individuals who achieved transformational improvements in their self-perception, whom she affectionately terms “unicorns.” Delving into the strategies these individuals employed, Eurich reveals three core techniques that anyone can adopt to cultivate deeper personal insight.

For many professionals and leaders, a lack of self-awareness can be a significant roadblock, subtly undermining their efforts and impacting team dynamics. Understanding our blind spots and recognizing how we truly come across to others is the first step toward meaningful change. The principles discussed in the video provide a practical framework for anyone committed to enhancing their self-understanding and, consequently, their impact.

Embracing the Truth: The Foundation of Enhanced Self-Awareness

The first strategy for increasing your **self-awareness**, as outlined by Tasha Eurich, revolves around a fundamental mindset shift: the unwavering decision to know the truth. This isn’t merely about superficial introspection; it’s about a deep, often challenging, commitment to confronting reality, however uncomfortable it might be. Eurich calls this being “braver but wiser,” acknowledging that genuine insight often requires a willingness to shed comforting self-delusions.

Making this decision means actively seeking out information about yourself that might contradict your existing beliefs. It involves setting aside ego and a desire to be ‘right’ in favor of truly understanding your strengths, weaknesses, and the impact you have on others. Imagine if you consistently believed you were an excellent delegator, but your team regularly missed deadlines due to unclear instructions from you. A commitment to truth would mean actively investigating that discrepancy, rather than dismissing it as a team issue.

This commitment also helps to counteract common cognitive biases that can cloud our self-perception. We often have a natural inclination towards self-enhancement, where we tend to see ourselves in a more positive light than objective reality might support. Cultivating a “braver but wiser” mindset means actively questioning these favorable biases, opening the door for more accurate and actionable **personal insight**.

The Power of Objective Feedback: Seeing Beyond Your Own Lens

The second technique emphasized by Eurich is to actively solicit feedback from others. It might seem straightforward, but its power lies in addressing one of our most significant blind spots: our own subjectivity. Research consistently shows that other people can often perceive us far more objectively than we can see ourselves, offering perspectives we simply cannot access from within our own heads.

Our internal world is rich with intentions, thoughts, and emotions, but these are not always visible to others. What others see are our behaviors, actions, and the results we produce. Therefore, external feedback becomes an invaluable mirror, reflecting aspects of our persona and performance that remain hidden to us. Imagine if a leader believed they were empowering their team, but their direct reports felt constantly micromanaged because of the leader’s subtle verbal cues and demanding tone. Without specific feedback, the leader might never connect their intentions with the unintended negative impact.

How to Effectively Solicit and Use Feedback

To make feedback truly effective for **personal development**, a thoughtful approach is essential. First, identify trusted individuals who you know will be honest and constructive, rather than just telling you what you want to hear. These could be colleagues, mentors, direct reports, or even close friends and family.

Next, frame your requests for feedback with specific, open-ended questions. Instead of asking, “Am I doing a good job?”, try “What’s one thing I could do differently to be more effective in my role?” or “How do my communication habits impact our team’s workflow?” When receiving feedback, the key is to listen actively and avoid defensiveness. Remember, the goal is to gather information, not to justify your actions. Express gratitude, and then take time to reflect on the insights provided. This process of intentional feedback seeking is a cornerstone of enhancing **objective self-perception**.

The ‘What, Not Why’ Approach to Introspection

Perhaps the most counterintuitive yet powerful strategy for cultivating **self-awareness** is Eurich’s “what, not why” approach to self-questioning. Many people, when trying to understand themselves, instinctively ask “Why?” – “Why did I react that way?” or “Why do I feel so unmotivated?” Eurich’s research, however, shockingly reveals that these “why” questions often lead to rumination, rationalization, and a descent into blame, rather than genuine insight.

“Why” questions frequently trap us in a cycle of trying to justify our past actions or feelings, or they push us towards simplistic, often inaccurate, explanations. They tend to focus on fixed causes, which can make change seem impossible. For instance, asking “Why am I always so critical?” might lead to a self-deprecating explanation like “Because that’s just how I am,” offering no path forward.

Conversely, “what” questions shift the focus from justification to understanding patterns, emotions, and future-oriented actions. They encourage a more constructive exploration of your experiences. Instead of dwelling on the past, “what” questions prompt you to analyze the situation and consider possibilities for change. Imagine if, after a tense team meeting, you asked, “Why did I get so angry?” This might lead you to blame a colleague or external circumstances. However, if you asked, “What was happening right before I felt angry?” or “What outcome do I want from similar situations in the future?”, you begin to uncover triggers and potential proactive strategies.

Applying the ‘What’ Framework for Practical Insight

The practical application of the “what, not why” technique is transformative for **personal growth**. Instead of asking, “Why did I procrastinate on that important task?”, try: “What were the immediate feelings I experienced when faced with that task?” or “What steps can I take to make starting that task easier next time?” This redirects your energy from self-recrimination to **problem-solving** and forward movement.

When you focus on “what,” you begin to identify specific behaviors, emotional responses, and environmental factors that contribute to your patterns. This makes your introspection more analytical and less emotional, fostering a mindset geared towards practical solutions rather than endless self-analysis. It empowers you to break free from cycles of negative thinking and actively shape your future responses.

The Transformative Impact of Cultivating Deeper Self-Awareness

The journey toward enhanced **self-awareness** is not just an academic exercise; it has profound, tangible impacts on both personal well-being and professional performance. Tasha Eurich’s anecdote about Steve, an executive whose lack of self-awareness initially hampered his leadership, vividly illustrates this point. Steve’s abrasive communication style and unawareness of his team’s intimidation created a dysfunctional environment, affecting morale and business results.

Through the process of receiving candid feedback and engaging in purposeful self-reflection using the “what, not why” approach, Steve was able to dramatically alter his leadership style. He learned to ask questions, show empathy, and demonstrate compassion—qualities he had previously overlooked. The outcome was not just improved personal effectiveness for Steve, but a complete turnaround in his team’s performance, enhanced morale, and significantly better bottom-line business results for his function.

This example underscores that **self-awareness** is a cornerstone of effective leadership and high-performing teams. Leaders who possess strong **emotional intelligence** and a clear understanding of their own impact can inspire trust, foster collaboration, and navigate complex challenges more skillfully. They are better equipped to make informed decisions, manage conflicts constructively, and adapt their approach to suit diverse situations. Ultimately, investing in one’s **self-understanding** through strategies like making a commitment to truth, seeking objective feedback, and asking “what” questions, creates a ripple effect, leading to more resilient individuals, more cohesive teams, and more successful organizations.

Reflecting on Self-Awareness: Your Questions Answered

What is self-awareness?

Self-awareness is understanding your own strengths, weaknesses, and how your actions and behaviors impact others. It’s a key skill for personal and professional growth.

Who is Tasha Eurich, and what does she suggest for self-awareness?

Tasha Eurich is an organizational psychologist who identifies three main strategies for improving self-awareness. She bases these strategies on extensive research into individuals who have significantly enhanced their self-perception.

How can getting feedback from others help my self-awareness?

Asking for feedback from others provides an external perspective on how you are perceived, which you often can’t see yourself. This helps you understand your blind spots and the impact of your actions.

What is the ‘what, not why’ approach to understanding yourself?

This approach means asking ‘what’ questions about your experiences instead of ‘why.’ Asking ‘what’ helps you focus on patterns and solutions, rather than getting stuck in blaming or justifying past actions.

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